Thursday, 15 October 2009

Company Research (Mori)

During the last lesson I have been researching different companies whihc we might want to use as our production company. This is very important because different companies do different types of films and have brand loyalties. For instance working title in the UK is know well for very British films which have many famous actors and actresses in them, thus attracting a large audience.



The companies I have been looking at are Universal Studios/Working Title and New Line Cinema. To help me decide what company would be the best for our genre of film and therefore type of audience i looked at the different types of movies they have made and how successful they have been. A group of films similar to our genre are the Final Destination Quadrology. They are 4 very successful films made about death and how people managed to defy it only for a while, and this is right down our street. The company which produced this was Working Title which is an off shoot of the huge Universal Studios which i think would be a good comapny t0 have to produce our film as it has a great brand name which people will regonise and therefore increase the size of the audience because the thought process would be, "If Universal Studio's produced this film then it is of a high budget and therefore has good scope to be good". Another good film which Universal Studios directed was The Skelton Key, this again is of a similar genre to ours, it is a thriller which is encouraging for us as people will associate good thrillers with Unviersal Studios.
The reason don't want to use Working Title Films is because it is a smaller off shoot of Universal and can therefore be interperated by audiences as a lower budget film. Also after looking at New Line Cinema I have noticed that especially recently the genres that they have been sticking to are fanasty and comedy which are two genres which we are not trying to represent in our film even though our film has a slight element of fantasy but we want to try and keep the films image away from this as we want it to try and seem as realistic as possible.

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